Profile
Digital Project Manager with 10+ years of experience across e-commerce, digital marketing, web development operations, CRM automation, and cross-functional team management. Strong background in building processes from scratch, coordinating creative, SEO, development, content, and external vendor teams, and translating business goals into clear execution plans. Experienced with Shopify, CRM workflows, marketing automation, reporting systems, and digital operations across fashion, retail, real estate, and agency environments. Based in Dubai.
Experience
Digital Project Manager
Jan 2025 – Present
AFM Holding · Dubai, UAE
- Managed digital delivery for AFM Holding corporate website, including branding direction, UX structure, content coordination, SEO alignment, and development follow-up.
- Coordinated digital initiatives across real estate, SaaS, e-commerce, marketing agency, and holding-level brand projects.
- Supported development of SaaS and product concepts, including Broker Promote and internal digital platform initiatives.
- Built task management and reporting processes in ClickUp to improve visibility, ownership, and delivery tracking.
- Acted as a bridge between management, marketing, design, content, SEO, and development teams to ensure clearer execution and project alignment.
- Improved briefing, task ownership, and internal communication processes across multiple digital projects.
Digital Coordinator
Jun 2024 – Jan 2025
Kristina Fidelskaya · Dubai, UAE
- Led renewal and optimization of the brand's Shopify website, improving UX and back-end functionality.
- Oversaw integration of a new CRM system, ensuring smooth data migration across departments.
- Consolidated and migrated data from legacy systems using automated scripts and spreadsheet workflows.
- Developed and maintained import/export automation processes for warehouse inventory management.
- Provided ongoing technical support including hardware and software troubleshooting.
- Supported digital content production, including image editing, presentation design, and creative asset preparation.
- Managed website-related photoshoots, from planning to post-production coordination.
- Built communication workflows and sequences for customer engagement and retention.
Digital E-Commerce Manager / Operations Manager
Nov 2021 – Oct 2023
Bullz Media · Tirana, Albania
- Launched a US duty-free e-commerce shop, achieving $25,000 monthly turnover within 3 months.
- Managed online acquisition with focus on CPC and CPA for e-commerce business.
- Monitored budgets and adjusted ad activities to improve ROAS.
- Supported paid media through asset trafficking, tracking URL creation and pixels.
- Provided weekly performance reports to stakeholders.
- Integrated CRM (Keap), automating order processing, payment control, and delivery tracking.
- Developed marketing strategies including email campaigns, increasing sales and return consumer rate.
Technical Project Manager (Web Development Operations)
Oct 2020 – Nov 2021
Wezom · Kyiv, Ukraine
- Managed complex e-commerce projects for fashion and pet retail clients.
- Coordinated UI/UX design and development processes, ensuring project alignment and timely delivery.
- Created technical requirements and managed cross-functional team collaboration.
Head of Digital Marketing
Apr 2020 – Oct 2020
bonlook.ua · Kyiv, Ukraine
- Boosted site traffic by 20% through strategic online marketing.
- Managed PPC, SEO, and CPA campaigns, optimizing performance and increasing conversions.
- Led content management, design, and social media teams to maintain brand quality and consistency.
Head of E-Commerce
Jan 2019 – Mar 2020
Sanahunt Luxury Department Store · Kyiv, Ukraine
- Increased website traffic and engagement through coordinated PPC, SEO, content, and social media initiatives.
- Improved checkout and payment workflows while managing e-commerce budgets and supporting revenue targets.
- Oversaw content management and customer service teams, ensuring high standards and efficiency.
Project Manager, Digital Marketing Operations
May 2018 – Dec 2018
Dentsu Aegis Network · Kyiv, Ukraine
- Delivered paid traffic ads and site development tasks for major clients.
- Conducted strategic planning and managed contractors for web development and design.
- Created training materials and knowledge bases for team managers.
Project Manager, Digital Marketing Operations
Sep 2016 – May 2018
Netpeak · Kyiv, Ukraine
- Managed 20 PPC and SEO projects simultaneously, ensuring timely service delivery.
- Coordinated client communications, project timelines, and resource allocation.
- Enhanced service quality and optimized processes for improved client satisfaction.
Project Manager, Digital Marketing Operations
Sep 2015 – Sep 2016
Abweb · Kyiv, Ukraine
- Managed 28 projects concurrently, focusing on client communication and service delivery.
- Developed project plans, budgets, and execution strategies to meet client expectations.
- Analyzed project performance and implemented solutions for improvement.
Selected Projects
AFM Holding Corporate Website
Website redesign, content coordination, UX direction, SEO alignment, and development follow-up for a multi-vertical holding company.
Kristina Fidelskaya — Shopify Renewal
Website optimization, CRM integration, product and content workflows, and backend operational improvements for a Dubai-based luxury fashion brand.
US Duty-Free E-Commerce Launch
Full launch operations, acquisition coordination, CRM automation, and revenue growth — reaching $25,000/month within 3 months.
Sanahunt E-Commerce Optimization
Website redesign, performance marketing strategic planning, e-commerce workflow improvements, and digital growth coordination for a luxury department store.
Tools & Technologies
Project Management
ClickUp
Trello
Jira
Monday.com
Notion
E-Commerce / CMS
Shopify
WordPress
WooCommerce
OpenCart
CRM / Email Marketing
HubSpot
Keap
Klaviyo
Mailchimp
Stripo
Zapier
Analytics / SEO
Google Analytics 4
Looker Studio
Ahrefs
SEMrush
SimilarWeb
Hotjar
Supermetrics
Marketing Platforms
Google Ads
Meta Business Suite
Google Keyword Planner
Creative / Operations
Canva
Photoshop
Google Sheets
Slack
AI
Claude Code
Lovable