Profile
Digital Project Manager with 10+ years of experience across e-commerce, digital marketing, web development operations, CRM automation, and cross-functional team management. Strong background in building processes from scratch, coordinating creative, SEO, development, content, and external vendor teams, and translating business goals into clear execution plans. Experienced with Shopify, CRM workflows, marketing automation, reporting systems, and digital operations across fashion, retail, real estate, and agency environments. Based in Dubai.
Experience
AFM Holding · Dubai, UAE
- Managed digital delivery for AFM Holding corporate website — branding, UX structure, content, SEO alignment, and development follow-up.
- Coordinated digital initiatives across real estate, SaaS, e-commerce, marketing agency, and holding-level brand projects.
- Supported development of SaaS product concepts including Broker Promote and internal digital platform initiatives.
- Built task management and reporting processes in ClickUp to improve visibility, ownership, and delivery tracking.
- Acted as bridge between management, marketing, design, SEO, development, and external vendor teams.
- Improved briefing, task ownership, and internal communication processes across multiple digital projects.
Kristina Fidelskaya · Dubai, UAE
- Led renewal and optimization of brand's Shopify website, improving UX and back-end functionality.
- Oversaw integration of new CRM system, ensuring smooth data migration across departments.
- Developed import/export automation processes for warehouse inventory management.
- Supported digital content production including image editing, presentation design, and creative assets.
- Built communication workflows and sequences for customer engagement and retention.
Bullz Media · Tirana, Albania
- Launched US duty-free e-commerce shop achieving $25,000 monthly turnover within 3 months.
- Managed CPC/CPA acquisition, budgets, ROAS optimization, and weekly stakeholder reporting.
- Integrated CRM (Keap) automating order processing, payment control, and delivery tracking.
- Developed email marketing campaigns increasing sales and customer return rate.
Wezom · Kyiv, Ukraine
- Managed complex e-commerce projects for fashion and pet retail clients.
- Coordinated UI/UX design and development processes ensuring timely delivery.
bonlook.ua · Kyiv, Ukraine
- Boosted site traffic by 20% through PPC, SEO, and CPA campaign management.
- Led content, design, and social media teams for brand consistency.
Sanahunt Luxury Department Store · Kyiv, Ukraine
- Increased traffic and engagement through coordinated PPC, SEO, content, and social media initiatives.
- Improved checkout and payment workflows while managing e-commerce budgets and revenue targets.
Dentsu Aegis Network · Kyiv, Ukraine
- Delivered paid traffic and site development tasks for major clients.
- Created training materials and knowledge bases for team managers.
Netpeak · Kyiv, Ukraine
- Managed 20 PPC and SEO projects simultaneously ensuring timely delivery.
- Coordinated client communications, timelines, and resource allocation.
Abweb · Kyiv, Ukraine
- Managed 28 projects concurrently, focusing on client communication and service delivery.
Selected Projects
AFM Holding Corporate Website
Branding direction, UX structure, content coordination, SEO alignment, and development follow-up for a multi-vertical holding.
Kristina Fidelskaya — Shopify Renewal
Website optimization, CRM integration, product/content workflows, and backend operational improvements for a Dubai luxury fashion brand.
US Duty-Free E-Commerce Launch
Full launch operations, acquisition, CRM automation, reaching $25,000/month within 3 months.
Sanahunt E-Commerce Optimization
Performance marketing strategy, e-commerce workflow improvements, and digital growth coordination for a luxury department store.